The 4 Layers to Your Fear

The 4 Layers to Your Fear

The way I see it, defying the norm is also about defying your fear. Because a lot of times, fears just suit up and look formal as “norms”. Also you not only have questionable norms in your outer environment that your fears latch onto like parasites. Sometimes you make up internal ones too and you […]

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Why you must not defy the norm

Why you must not defy the norm

Is that shocking? For the person who named her startup DFYNorm (read DEFY NORM) to say- Don’t defy the norm. Well for starters, defying the norm has always been my life’s expression. Especially whenever I realize that what I want to do, no one else would do, that it would be too crazy to consider, and it does […]

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My Fashion Week with the Engineers

My Fashion Week with the Engineers

A few years ago (2011), when I lived in Dubai and DFYnorm was nothing but a seed of an idea that I chased, I got myself into a pattern-making class !! I was surprising myself at the turn I was taking with my life! On the one-side I cringed with my cultural ego-conditioning. “Is this tailoring??” Not quite […]

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What are you most grateful for this 2015?

What are you most grateful for this 2015?

As I am writing the post, I’ll go first. This year, I am grateful for having taken this journey in Fashion with my co-founder Smita. It has been a string of intense first-times, intense beauty and intense experiences overall. I am grateful to know that I have defied my norms- I have done everything I […]

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Can Black Friday make us happy?

Can Black Friday make us happy?

Black Friday falls on the day after Thanksgiving, a holiday about gratitude and sharing. It’s considered to be the beginning of the Christmas shopping season in the US and the shopping truly starts in earnest. On Black Friday items are heavily discounted, news outlets portray hysteria, stock shortages, stampedes, and other mayhem. A few years ago retailers […]

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