Smita Kumar

3 Lessons Marie Forleo Taught me

3 Lessons Marie Forleo Taught me

Marie Forleo is awesome! She’s vivacious, wise and has got so much style! In fact we love her style so much, we actually wrote to her stylist! It’s one of our dreams to have Marie wear Dfynorm on Marie Tv For those of you who don’t know her, Marie is an inspiring life coach who helps […]

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Why Fashion needs Role Models

Why Fashion needs Role Models

Who is a Role Model? A role model is a person whose behavior, or success is emulated by others especially younger people. Parents are usually the first role models to their children, but often times parents are winging it. Every parent is learning on the job. And with the trials of life, most often a parent […]

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How I met our Designer

How I met our Designer

Last year I moved from NYC to Mumbai to set up operations for DFYnorm. After 4+ years of working really hard at a startup which grew into an astounding company, I was ready to start my own. It was a new city to me. Although I have visited it ever so often, I never lived here. I […]

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Vantage Points

Vantage Points

Starting Up is no joke. Its funny though, because its a lot of fun! There are highs – because you are bringing to life an idea that was in your head which will soon be breathing! And there are lows. The Sh** Happened moments. We are laying it bare for you on FounderMusings. This one’s our journey in poetry.

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Pochampally Trippin’: Searching for ikat

Pochampally Trippin’: Searching for ikat

Haseena and I have been very keen to explore the umpteen art forms of India and their manifestations on fabric, interwoven with the history and culture of their place of origin. Our exploration led us to Pochampally, where ikat is used to create textiles that are distinct due to their geometric shapes – spires, checks and triangles.

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