Haseena-latheef

The 4 Layers to Your Fear

The 4 Layers to Your Fear

The way I see it, defying the norm is also about defying your fear. Because a lot of times, fears just suit up and look formal as “norms”. Also you not only have questionable norms in your outer environment that your fears latch onto like parasites. Sometimes you make up internal ones too and you […]

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Why you must not defy the norm

Why you must not defy the norm

Is that shocking? For the person who named her startup DFYNorm (read DEFY NORM) to say- Don’t defy the norm. Well for starters, defying the norm has always been my life’s expression. Especially whenever I realize that what I want to do, no one else would do, that it would be too crazy to consider, and it does […]

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The 30 Day Blogging Challenge: CAN YOU DO IT?

The 30 Day Blogging Challenge: CAN YOU DO IT?

The question always is- Will you do it? There’s a phenomenal group on Facebook for aspiring writers and bloggers run by the social media expert and influencer Sarah Arrow: 30 Days Blogging Challenge. To take on the challenge, you must post every day for 30 days to successfully complete the challenge. It builds your writer’s […]

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My Fashion Week with the Engineers

My Fashion Week with the Engineers

A few years ago (2011), when I lived in Dubai and DFYnorm was nothing but a seed of an idea that I chased, I got myself into a pattern-making class !! I was surprising myself at the turn I was taking with my life! On the one-side I cringed with my cultural ego-conditioning. “Is this tailoring??” Not quite […]

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